Marketing and branding that attract attention

Find new ideas and inspiration for what your university can do to stand out in a crowd

Branding and marketing spotlight

How does a university create a compelling identity, tell a captivating story or portray its unique features in a crowded field and for a broad set of audiences? From amplifying authentic student voices and using social media effectively to writing better awards entries and making the best use of limited PR budgets, this collection of resources gives the inside track on how to increase your institution’s pull factor for students, parents, academic talent and the public. 

University brand communities: building reputation among different audiences

Universities are complex organisations with multiple audiences and stakeholders. How can fostering a strong brand community help their reputations to stand out from others?

Sotiris T. Lalaounis, William S. Harvey , Corinna Booth

University of Bristol

Building blocks