Sotiris T. Lalaounis is senior lecturer in marketing and director of student experience.

Sotiris T. Lalaounis

Featured Resources

Crowd at a music gig

University brand communities: building reputation among different audiences

Universities are complex organisations with multiple audiences and stakeholders. How can fostering a strong brand community help their reputations to stand out from others?

Sotiris T. Lalaounis, William S. Harvey , Corinna Booth

University of Bristol