Segmenting academic audiences for effective internal communication
David M. Brown , Katie Trachtenberg
Heriot-Watt University
Katie Trachtenberg
Heriot-Watt University
Katie Trachtenberg is strategic communications and engagement manager for Edinburgh Business School and the School of Social Sciences at Heriot-Watt University.
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The diversity of university academics and the complexity of their roles make effective internal communication difficult. Here, David Brown and Katie Trachtenberg explore ways in which communications professionals can segment messaging to reach different audiences