Warwick rebranding sparks petition

A petition to “halt the rebranding of the University of Warwick” has attracted over 4,000 supporters.

April 24, 2015

Source: The University of Warwick

The petition, on change.org, says that Warwick’s leadership has announced they will be “changing the entire brand of the university and have already spent £80,000 in the process”.

It also claims there is “potential” that the word “university” may not feature in the new logo, adding that “it does not reflect the identity of such a high-class academic institution”.

The petition was started by Hiran Adhia, editor of Warwick student newspaper The Boar and had attracted 4,173 supporters as of the afternoon of 24 April.

Mr Adhia states that when the new brand was unveiled at a recent students’ union societies convention, the reaction “was of visible shock and displeasure from the audience, many of whom were horrified by the cost of the process”.

He adds: “A consultation was put in place, but many believed that this was not sufficient enough to capture the real mood of the brand amongst students.”

But a Warwick spokesman said: “Students were the very first people asked to take part in groups to work with designers to help create the new branding, and the number of students asked to help in that process and specifically consulted so far actually far outstrips the number of staff.”

He added: “Warwick is just beginning to celebrate its 50th anniversary which obviously sharpens everyone’s interest on both past reflection and imagining the future so there can hardly be a better time than now to take a fresh look at who we are and where we’re headed and to do so with a new brand created by and for Warwick’s own students and staff.”

The spokesman also said that the £80,000 figure “is actually what was spent on the whole process including the cost of running the focus groups and consultations. We spent £16,000 plus VAT on the actual design of the logos.”

And he said that the new logo would not replace the university’s crest, which would remain unchanged. An image of the logo provided by Warwick did contain the word “university” in its title.

john.morgan@tesglobal.com

登录 或者 注册 以便阅读全文。

请先注册再进行下一步

获得一个月的无限制地在线阅读网站内容。只需注册并完成您的职业简介.

注册是免费的,而且非常简单。一旦成功注册,您可以每个月免费阅读3篇文章。:

  • 获得编辑推荐文章
  • 率先获得泰晤士高等教育世界大学排名相关的新闻
  • 获得职位推荐、筛选工作和保存工作搜索结果
  • 参与读者讨论和公布评论
注册

Reader's comments (1)

"An image of the logo provided by Warwick did contain the word “university” in its title." - Thanks for the clarification. Celebrations of 50 years normally make constituents happy and proud. This does not seem to apply to institutions where managers have turned halls of education into profitable business. At least I can sigh without worry of suspension from where I sit now. Sigh!

欢迎反馈

Log in or register to post comments

评论最多

赞助

推荐职位

Lecturer in Human Resource Management

Edinburgh Napier University

Postdoctoral Research Associate

Kings College London

Unix System Engineer

United Arab Emirates University

Post Doctoral Fellow, Physics

Khalifa University