Strategic Student Recruitment

Comprehensive, data-driven solutions empowering universities from forecasting and portfolio optimisation to brand positioning, strategic marketing, and events.

One partner to empower your student recruitment

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Brand Positioning & Development
  • Brand & Reputation Audit
  • Brand Development & Content Creation
Advertising & Lead Generation
  • Sponsored content & webinars
  • Programmatic ad re-targeting
  • Social Media
  • Content & Email marketing
  • University Profiles
Student Fairs & Events
  • In-person recruitment fairs
  • High school visits
  • Scholarships & funding forums
  • High school counsellor workshops
  • Student demand - Pools & Performance
  • Course Portfolio Analysis & Optimisation
  • Admissions Strategy
  • Student Sourcing
Data-driven Strategic Planning

Data-driven Strategic Planning

Bringing clarity to your decision making

Student Demand – Pools & Performance

Identify risks & opportunities for growth through data-led modelling of potential future demand across multiple market segments, including UG & PG, domestically & internationally.

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Course Portfolio Analysis & Optimisation

Enhance your competitive positioning through in-depth market analysis at the subject &/or course-level, to build a sustainable & effective portfolio to better meet current & future demand.

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Admissions Strategy

Anticipate Confirmation & Clearing cycles to empower recruitment, quality management, & risk mitigation to refine forecasts & improve performance.

Student Sourcing

Identify top recruitment opportunities through student similarity & propensity analysis.

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Brand Positioning & Development

Stand out in a crowded market

Improve brand cut-through with quantitative & qualitative research to highlight the internal & external perceptions of your brand, & greater awareness of where your brand position is now & where it needs to be:

Brand & Reputation Audit

Brand Development & Content Creation

Resonate with your target audience through the creation of a clear brand position that establishes emotional, meaningful & long-term relationships with your stakeholders.

Our team will work with you to articulate your brand & bring the brand narrative to life - including the creation of a messaging framework, thought leadership papers & rich media solutions.

Advertising & Lead Generation

Connecting you with over 13 Million prospective international students

Programmatic ad re-targeting & social media

Using THE’s exclusive first-party data to target specific demographics & student intent, delivered across various formats to trusted platforms, including social media. 

Content & Email marketing

Leverage a targetable database of 600K+ prospective students through THE & BMI’s direct email marketing & newsletters.

University Profiles

Showcase your university brand, courses & other unique attributes to THE’s large global audience with an Enhanced University Profile. 

Sponsored content, webinars & more

Our expert team can help to curate the right campaign for you. 

Our community of students, college counsellors, and international education professionals is extensive, giving you access to millions of prospects online and in person. Whether you aim to boost global brand awareness or target specific markets to meet recruitment goals, we’ve got you and the world covered.

STUDENT WEB TRAFFIC

14.6 Million

STUDENT SOCIAL COMMUNITIES

439,675

606,500

STUDENT DATABASE

5.4 Million

EDUCATION PROFESSIONAL WEB TRAFFIC

Student Fairs & Events

Sector-leading events within key student recruitment markets

In-person recruitment fairs & high school visits

Student recruitment fairs that offer an in-market student platform in some of the fastest growing & important markets for student diversity in the world.

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Scholarships & funding forums

Connecting you with the world’s largest private & government scholarship organisations who fund their students to study overseas. Connect with them via 21 prescheduled private meetings.

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High school counsellor workshops

International Schools Forum & Workshops allow you to hold 26 private meetings with counsellors from the most exclusive international and private schools from across a particular region in one location.

Download 2024 events calendar
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