Studying Tourism Management and Marketing is a great opportunity to gain a degree that is clearly focused on your long-term career prospects in a wide variety of contexts. Whether you are thinking of setting up your own business, working in a large corporation, or the public sector you will need to possess the right set of skills, and have an understanding of how businesses operate and how skilled managers can contribute to their success. This distinctive programme combines the study of industry structure, culture, policy, social responsibility and management with a focus on Marketing and Marketing Strategy. The focus on Marketing is a reflection of the importance it has in a broadly based and multi-sectorial industry. A key focus of the award is that it provides a knowledge base and set of skills that are academically rooted and professionally relevant, combining theoretical awareness with practical concerns. This is achieved through the extensive use of case study material from around the world and reflecting the strong international focus of the programme. Central to the programme is a commitment to self-directed enquiry through project work and research and the exploration of opportunities to encounter and engage with tourism as key business sector and marketing as an important component in its management.