United Kingdom

York St John University

Lord Mayor's Walk, York, Yorkshire, YO31 7EX, United Kingdom

York St John University

Marketing Management (With Placement)

Studying Marketing Management is a great opportunity to gain a degree that is clearly focused on your long-term career prospects in a wide variety of contexts. Whether you are thinking of setting up your own business, working in a large corporation, or the public sector you will need to possess the right set of skills, and have an understanding of how businesses operate and how skilled managers can contribute to their success. This course will extend your knowledge of the principles and practice of marketing management. Management is also about people, and we will enable you to develop your own skills as a team player, a group member and ultimately as a manager of other people. Globalisation has resulted in an increasing need for managers who adopt an international perspective on business, particularly within the marketing sector. This degree will provide you with opportunities to develop a range of managerial skills of particular relevance.