York St John University

Lord Mayor's Walk, York, North Yorkshire, YO31 7EX, United Kingdom

Marketing and International Hospitality Management

This course is designed for people who wish to pursue a marketing career focussed on the hospitality sector and will develop the skills and knowledge you require to be effective in the role. In year one you will develop key knowledge in marketing while appreciating some of the nuances associated with hospitality. This knowledge will be developed in years two and three during which you will develop key specialist knowledge in consumer behaviour and strategic marketing planning and how to get your message and service to the Hospitality customer. Upon graduation you should be equipped with the skills and knowledge to work as a marketer in the Hospitality Sector or in the broader business arena

  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2019-09-01
  • Location
    Main Site,York
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £12,500
  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-09-01
  • Location
    Main Site,York
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £12,500