How and why do we choose the things that we buy? What influences people? If you’re fascinated about human behaviour and how through marketing this knowledge can influence behaviour, then our degree will give you the ability to make this your career. Our business, marketing and consumer behaviour degree explores the latest scientific thinking in the areas of psychology and marketing including neuro-marketing, decision-making and advertising, as well as gaining practical experience using the latest research equipment, such as eye-tracking glasses, Galvanic Skin Response sensors and face tracking cameras. During your final year you will be able to combine everything you have learnt to undertake a project working with a business to solve a genuine industry problem. The North Wales Business School has excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Nestlé. As part of the course, you will be given the opportunity to hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.