Designed to help you enter the fast-paced and exciting world of advertising and digital communications, perhaps in an account management role within an advertising agency, this course will also prepare you for a career in marketing, brand management or the broader digital communications sector. Supported by regular coaching, our professional network of academic staff, business leaders, advertising practitioners and digital communications specialists, and experience gained through our in-house Media Lab, you will be strongly placed to launch your graduate career. Subject expertise in advertising, alongside practical experience of digital communications and a grounding in contemporary business issues (such as globalisation, digital workspaces, mobile technologies, personalisation and augmented reality), signal that you are a creative, digital-savvy and commercially-focused graduate. Active experience through applied projects, placements, internships and study abroad will enable you to demonstrate the business knowledge and the management skills valued by employers. Our range of fun extra-curricular activities, such as sport clubs, societies, cultural visits and the student social scene further add to your university experience and personal development.