This award encourages you to develop your own ideas and innovative concepts. You will grow in commercial awareness and gain an understanding of aesthetics, innovation, leading technologies, industrial practice, human factors and sustainability. Product manufacture remains central to our design process and our team of enthusiastic, highly experienced staff are also very active in the commercial design industry. This course offers you a highly creative environment in which to develop your ideas. It provides you with opportunities for future careers in the creative industries across national and international markets.