United Kingdom

University of Wolverhampton

Wulfruna Street, Wolverhampton, WV1 1LY, United Kingdom

Marketing Management

The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-01-01
  • Location
    University of Wolverhampton,Wolverhampton
  • Fees & Finances
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-09-01
  • Location
    University of Wolverhampton,Wolverhampton
  • Fees & Finances
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250