United Kingdom

University of Winchester

Sparkford Road, Winchester, Hampshire, SO22 4NR, United Kingdom

University of Winchester

Sports Business and Marketing

This programme has been designed with employability firmly in mind and the contemporary nature of the modules, structure and teaching strongly reflect this. There are four key strands. Sports Marketing strand Sport is big business and this strand reflects that position. The central themes are those that the contemporary observer could identify with, such as the multi-billion pound value of brands and how to build them; the use and growth of social media as part of a marketing implementation; and the continued growth and changing nature of sponsorship. Amateur sport is by no means neglected, and is considered further in conjunction with other strands. Sports Studies strand The starting point is how the complex interactions of sport within society set a context for all studies of sport. Sport and its relationship with the media would be an example of a specific topic within a broad socio-cultural exploration. Only by scrutinising a range of major issues impacting sport is it possible to appreciate what the world of sport can tell us about the past, the global importance sport has achieved today and what sport might become in the future. Management, Marketing and Events strand The Management, Marketing and Events strand is delivered in collaboration with the Winchester Business School. It focuses on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. The addition of this strand strengthens the breadth and flexibility for learning. The modules provide a framework that the specific sports business and marketing modules add depth, context and clarity to. Within this strand you are able to select modules that match your personal interests or ambitions. Academic understanding is reinforced with sporting case examples to enrich your engagement. The interweaving of these modules is expected to widen the employability options within business overall, as well as within sport. Research Methods strand This strand seeks to develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts. The acquisition of such skills not only underpins learning from coursework in other strands, but is also a prerequisite for completing the dissertation. The dissertation itself is designed to provide an opportunity to study an area that you are most interested in. You are supervised throughout this process but are expected to take increasing responsibility for the development of this piece of work.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
  • Duration
    3 years
  • Start date
  • Location
    Main Site,Winchester