The programme focuses on advertising in the wider context of media and communication processes. It uses critical academic perspectives and ensures you learn to develop practical solutions for work-relevant projects within advertising, media and communication. The first academic year is foundational and introduces the academic study of media, developing core skills and understanding in the use of media across a variety of contexts. There is a particular focus upon the impact of digital technologies as new and old media converge. In the second academic year, you take two core modules in theory and research methodologies with other media and communication students. You also take specialist modules in advertising, branding and copywriting, and are able to tailor your learning by choosing from a range of optional modules. The Work Placement module gives you the chance to think carefully about your graduate exit strategy and what you need to do to achieve the career you want. In the final academic year, you gain experience in how to harness social media for branding and advertising. You study a topic of your choice in-depth for your Extended Independent Study, and tailor your learning by choosing from a variety of optional modules based upon staff expertise in research or industry practice. Open 24 hours a day, our Multimedia Centre offers outstanding industry-standard facilities including two HD TV studios with green screens, a newsroom, a computerised radio studio, and facilities for multi-track audio recording. A wide range of equipment is available and the Centre is an Apple Certified Training Centre.