You gain a comprehensive and in-depth understanding of mass communications. This includes studying the analysis, production, strategic use and deployment of mass communications in a range of commercial and social contexts. A particular focus of the course is on digital and social media and how such media are transforming the social and business world. You develop high-level skills in the production and manipulation of digital media, consider how media communications can be used in a strategic manner in campaigns across different platforms and how communications can be understood and critically examined. You engage in substantial amounts of creative work across a range of platforms and develop expertise in one or more of the key fields of mass communication. The degree uses a wide range of teaching approaches including creative project-based learning, case studies, practical workshops, lectures, seminars and tutorials. You are encouraged to engage with industry. Open 24 hours a day, our Multimedia Centre offers outstanding industry-standard facilities including two HD TV studios with green screens, a newsroom, a computerised radio studio, and facilities for multi-track audio recording. A wide range of equipment is available and the Centre is an Apple Certified Training Centre.