The first academic year is foundational and provides the basis for more specialised study in subsequent years. The initial academic year introduces you to the key theories, concepts and perspectives within the topic of Fashion Marketing and Media. In the first academic year you are provided with a fundamental background to fashion and the sociological theories underpinning it, together with basic concepts in media studies and an introduction to management and marketing. In this foundational year, you are also introduced to research skills which develops further in the next academic years. The second academic year builds upon the foundation of knowledge gained previously, with the objective to provide further insight into specific topics related to the fashion industry such as fashion promotion; fashion trend forecasting; fashion journalism; entrepreneurial skills; and research skills and the research process in fashion marketing. The third academic year encourages you to work in a more independent manner and to consider your career options, actively working towards these prior to graduation. A range of optional taught modules is offered to further broaden your understanding of the fashion industry. Additionally, the programme provides external engagement through volunteering, so you may practice the skills acquired during the previous years. These placements can take place in fashion retailing; buying and merchandising; visual merchandising; show production; brand management; events management; trend forecasting; PR; journalism; or digital fashion media.