Throughout the programme you develop as a creative technologist, capable of receiving design ideas to develop and improve through to a finished and accomplished product. You are encouraged to make the best use of a range of software packages and programming languages thus offering a designer the best possible solution to a design problem. You understand the design process and develop an ability to interpret designs, bringing your own creativity as a technologist to fit into the production process. Year 1 is based around the design and development of websites, apps, games and the principles of interactivity, allowing the exploration of the principles of communication, graphic design, content, the written word, animation and the integration of digital media. You undertake three four-week projects designed to promote short, sharp research and concept design through to prototypes, mirroring industry practice. In addition, you develop a confidence and competence in the use of the key technologies and tools which enable the realisation of digital designs. In Year 2, you develop practice in web and interactive media production, cross media and transmedia, animation and game production, and production solutions for portable media. This focus allows you to explore the particular production technologies associated with a more defined area of practice. There is also an emphasis on client-based projects to give you experience of working on live projects. In Year 3, you continue in your specialist area whilst being given the opportunity to study business practice within the creative digital media industry. You are required to undertake two major projects, at least one of which is normally expected to be conducted with an industry partner as a placement. You leave the programme with a fully interactive online portfolio of work to showcase your achievements in a dynamic way to any future employer. The Digital Design Studio houses equipment such as two 3D printers, 3D scanner, motion capture software, and augmented/virtual reality systems. It is Adobe certified and offers Adobe Certified Associates courses in Illustrator, InDesign, Photoshop, Dreamweaver and Flash, among others.