This course is a practical programme of study that allows you to develop into imaginative designers with a good level of technical understanding. There is an emphasis on teamwork and collaboration that mimics industrial practice. Year 1 is based around the design and development of websites, apps, games, VR/ AR, 3D visualisation and the principles of interactivity. You study and explore the principles of communication, graphic design, content, the written word, 3D modelling, interactivity and the integration of digital media. You undertake three short four-week projects designed to promote short, sharp research and concept design through to prototypes, mirroring industry practice. In addition, you develop a confidence and competence in the use of the key technologies and tools which enable the realisation of digital designs. In Year 2, you develop practice in 3D modelling, animation, game design and visualisation, 3D visualisations for architectural or heritage spaces, VR/AR content visuals and production solutions for specific media platforms. There is an emphasis on client-based projects to give you experience of working on live projects. In Year 3, you continue in your specialist area whilst being given the opportunity to study business practice within the creative digital media industry. You are required to undertake two major negotiated projects, at least one of which is normally expected to be conducted with an industry partner as a placement. You leave the programme with a fully interactive online portfolio of work that enables you to showcase your achievements in a dynamic way to any future employer. The Digital Design Studio houses equipment such as two 3D printers, 3D scanner, motion capture software, and augmented/virtual reality systems. It is Adobe certified and offers Adobe Certified Associates courses in Illustrator, InDesign, Photoshop, Dreamweaver and Animate, among others.