This course is designed to give you a comprehensive understanding of the media production industry and to help you to develop a wide range of technical production skills. It will equip you with a strong foundation in the production of screen content for all aspects of media, a deep knowledge of technological and industrial practice and an understanding of how moving and still images are created, manipulated and distributed. The course emphasises creativity, one of the University's core values, and modules are structured to allow you to explore your own creative interests as you develop production skills and refine your professional practice. The first academic year allows you to experience the breadth of opportunities available in content production, establishing a strong technological and theoretical foundation in production methods and delivery formats. Modules are designed to equip you with industry understanding while exploring a wide range of media outputs, in preparation for entering your chosen specialisations in subsequent years. The second academic year provides experience of a range of production approaches and helps to hone your abilities through specialist optional modules. The course structure continues to build theoretical and practical understanding while developing your visual creativity, technical skills and professionalism. In the final academic, you develop as confident professionals. The defining activity of this year is a Final Major Project, which becomes the centrepiece of your portfolio. You are encouraged to explore your specialisation and produce an original film or screen media piece with a considerable output. You are expected to push your creative ability to the limit and are supported throughout with tutorials and professional development while undertaking activities designed to enhance your professionalism, portfolio and employability.