This course is designed to give you a comprehensive understanding of the media production industry and to help you to develop a wide range of technical production skills. The course emphasises creativity, one of the University’s core values. Modules are structured to allow you to explore your own creative interests as you develop production skills and refine your professional practice. The first academic year allows you to experience the breadth of opportunities available in content production, establishing a strong technological and theoretical foundation in production methods and delivery formats. Modules are designed to equip you with industry understanding while exploring a wide range of media outputs, in preparation for entering your chosen specialisations in subsequent years. The second academic year provides experience of a range of production approaches and helps to hone your abilities through specialist optional modules. The course structure continues to build theoretical and practical understanding while developing your creativity, technical skills and professionalism. In the final academic year, you develop as confident professionals. The defining activity of this year is a Final Major Project, which becomes the centrepiece of your portfolio. You are encouraged to explore your specialisation and produce an original media piece with a considerable output. You are expected to push your creative ability to the limit and are supported throughout with tutorials and professional development while undertaking activities designed to enhance your professionalism, portfolio and employability. Open 24 hours a day, the Multimedia Centre offers outstanding industry-standard facilities including two HD TV studios with green screens, a newsroom, a computerised radio studio, and facilities for multi-track audio recording. A wide range of equipment is available and the Centre is an Apple Certified Training Centre. An extensive and constantly updated range of production equipment is available to students from the MMC loan counter.