BA (Hons) Business Management with Enterprise and Innovation at Winchester is an optional pathway of the BA (Hons) Business Management programme (see page 54). If you choose this pathway, you have this specialisation reflected in the title of your degree. You do not need to commit to this pathway until you have completed Business Management at Year 1. By this time, you have a good foundation in the study of Business Management and are able to make an informed choice. The programme provides an opportunity for you to develop new business ideas and to assess your personal suitability for starting your own business. It also prepares you for general management roles involving creativity and new product/service development within established organisations. An important feature of the pathway is the opportunity to participate in an Enterprise Project, involving small groups of students developing a business idea to the stage of a formal business plan presented to, and assessed by, potential investors. Past projects have led to significant funding for new business ventures.