This programme will give you a sound grasp of the principles and practice of marketing for modern businesses. Specialist marketing modules and general business modules are offered. Economics, accounting, human resource management and law will provide you with the skills required to excel in a marketing career. Our links with local and national organisations ensures classroom activities and assessments focus on real companies with real marketing issues. Study abroad opportunities are available. Typical roles include Project Director, Sales Promotion Manager, Public Relations Manager, Product Manager and Marketing Research Specialist. Graduates are encouraged to join the Chartered Institute of Marketing and strive towards Chartered Marketer status.