Social Media Marketing

The BSc (Hons) in Social Media Marketing integrates social media marketing techniques with marketing communications and strategy. The course modules have a strong orientation towards current practices and their application in real world marketing scenarios. Throughout the course, you will engage in the application of theory to practice through various experiential learning platforms including: • live projects • field trips • business simulations. This honours degree aims to provide you with the latest theory and current practice in Marketing, with a particular focus on digital social media marketing techniques and skills sought by employers and businesses. You will develop the skills required to devise advance digitally based marketing solutions to real business problems. You will also have the opportunity to take a one year industrial placement at the end of your second year, should you wish – equipping you with essential skills and industry knowledge. Through your studies you will pursue projects to gain an in-depth understanding of appropriate techniques and detailed investigations into relevant digital and social media marketing approaches. Marketing communications analysis and stakeholder communications will underpin essential understanding of the digital marketing practices such as: • website development • social media integration • digital marketing campaigns • multi-channel campaigns • online advertising • mobile marketing strategies • digital analytics. The course prepares you for a job as a social media professional. When you graduate from this course, you will be in a position to apply for a variety of roles in business, in UK or abroad. Skills highly valued by employers include a combination of communications, technical, digital and analytical expertise and experience. You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.