This course has been designed to help you meet the many challenges of the complex, dynamic and exciting world of business. The emphasis of this course in on marketing and so we will focus on products, distribution, pricing and promotion, and how these affect consumer behaviour. We have developed this course in partnership with public and private local business organisations to give you real-world understanding of the contemporary business landscape. We mix academic learning with an emphasis on real-world experience, ensuring that our in-class teaching is informed by the latest research and cutting edge global practices. You will develop a critical understanding of ethical principles and practice, and an awareness of effective management and marketing practice. You will also gain an understanding of the many contexts in which businesses operate. We’ll give you the information, tools, techniques and experience you need to devise creative solutions to the full range of business problems. The knowledge you will gain during this course is a real opportunity to start a rewarding career. When you graduate from this course, you will be in a position to apply for a variety of roles in business, in the UK or abroad. We give you all the knowledge, experience and skills you will need to go out and start a rewarding career in one of many fields, such as finance, marketing or consultancy. You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.