This course provides you with a foundation year that helps ready you for success in the BA (Hons) Advertising and Public Relations programme. You’ll get the practical knowledge and the industry experience you need to succeed in today's dynamic communications industry. Upon graduation, you will be ready to embark on a successful career in the communications sector.The course has been designed to provide you with some basic essentials during your foundation year, as well as a holistic understanding of marketing, advertising and PR. The main career areas covered by the course include: • communications strategy • market and consumer research • brand development and positioning • integrated multi-media promotional communications • media planning • art direction • copywriting • public relations and advocacy • social media management. Our course is comprised of learning modules that are tailored to develop the varied skills required by today's creative communicators. In these modules, individual course work is supplemented with collaborative work on briefs from agencies, non-profits, and other companies. Throughout the four years of the course, students build a portfolio that reflects their work, receiving continual guidance about how best to showcase their achievements for career-building purposes.