This engaging, academically rigorous course provides a solid foundation in business and a focus on Marketing for students keen to enter marketing or brand management careers. The flexible and practical nature of the course allows you to hone interests and skills whilst expanding your knowledge and increasing your employability. Core business themes and an understanding of business functions underpin specialist marketing modules in the key areas of branding, public relations, research, global marketing and digital marketing. You will learn how to create a brand, pitch your ideas, undertake market research and respond to briefs. Engaged tutors with a wealth of real-world experience deliver cutting-edge teaching informed by the latest research. You will form part of a lively and active community of students in a city recognised as a leading marketing hub. Guest speakers from industry, opportunities for placements and internships, competitions, case studies and strong connections with local businesses present regular opportunities to access industry and gain real-world insight. Employability is a core element of the course and ensures you graduate 'work ready' with crucial skills, cutting-edge knowledge and practical experience to succeed in your career.