United Kingdom

University of the West of England

151-200 th
Young University Rankings 2017
601–800 th
World University Rankings 2018
Coldharbour Lane, Bristol, Avon, BS16 1QY, United Kingdom

University of the West of England

Marketing Communication Management (with Foundation Year)

Marketing communication management is at the core of any organisation in an increasingly global, competitive and dynamic industry where understanding consumer behaviour has never been so important. You will most likely specialise in making sure the marketing 'message' is heard and seen by the target audience through media communications and campaigns. This current and applied course provides a solid foundation in business, with a focus on marketing communication management from Year two, and is ideal for those seeking a career in communications, particularly in an agency environment. You will explore the functions and theories of marketing communication management, particularly consumer behaviour and key contemporary marketing issues facing business. You will investigate areas such as political marketing (around elections), sports marketing and social marketing through cutting-edge modules and expert-led teaching in key areas of advertising, key account management, market research, digital marketing and direct marketing. You will form part of a lively and active community of students and staff in a city recognised as one of the UK's leading marketing hubs.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time including foundation year
  • Duration
    4 years
  • Start date
    2018-09-01
  • Location
    Frenchay Campus,Bristol
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £12,500
  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Sandwich including foundation year
  • Duration
    5 years
  • Start date
    2018-09-01
  • Location
    Frenchay Campus,Bristol
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £12,500