This broad-based, contemporary business degree allows you to study marketing in depth, underpinned by a solid grounding in all business functions and an understanding of business law, finance, organisational behaviour and people management. You will analyse real business issues and gain an understanding of the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing. You will be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a strong reputation for producing employable and 'work ready' graduates. Bristol is recognised as one of the UK's leading marketing hubs, with a strong employer network and diverse graduate opportunities. You will regularly apply marketing theory to real businesses and develop the crucial skills required by employers. Guest speakers and case studies from industry, paid placements and internships, competitions and an active Marketing Society ensure you have regular access to industry and the latest developments in the field in addition to valuable contacts with local employers.