The BA (Hons) Digital Marketing is underpinned by the core elements of Business Management and Marketing but is designed to prepare graduates for working in the Digital Marketing environment.
This involves learning key aspects of developing the digital experience, strategy, channels and communications. Due to its structure, this programme offers graduates a wide range of career opportunities. In addition the programme is mapped against the Chartered Institute of Marketing (CIM) Digital Diploma in Professional Marketing providing students with the opportunity to gain a CIM qualification alongside their degree.
