A deeper understanding of psychology can play a vital role in building a successful career in marketing.
You learn marketing and management theory and practice from top-level academics as well as experts with years of experience.
With a strong focus on critical and original thinking, you study important areas such as marketing strategy and digital marketing. This knowledge is combined with an examination of key psychological concepts within the context of marketing and management situations.
You also have the opportunity to apply for a professional placement, working in industry.