Focus on skills and knowledge related to marketing. Undertake a paid placement. Graduate and embark on a rewarding career. BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. Sunderland is one of the first universities in the UK to introduce employability modules, which help you identify your strengths and aspirations, and plan for personal development.