Reputation is often a company’s biggest asset, ensuring competitive advantage and distinctiveness in the marketplace. Public Relations (PR) is at the heart of this. This course covers the key aspects of our BA (Hons) Marketing, with an additional focus on the related discipline of PR, leading to a range of potential careers. We work with you to develop the full gamut of skills and knowledge of marketing and PR, covering both operational and strategic aspects, from strategy to execution. Professionals with effective marketing and PR skills are essential to the success of any organisation and are in high demand. Businesses rely heavily on marketing and communications, both in the public and private sectors. We bring together the art and science of marketing and PR to develop you as a ‘complete’ marketing and communications professional, with the wherewithal to lead and succeed. Live projects and placements are key components of the course, which is structured to ensure that you can develop your interests and apply your emerging expertise over time.