Waterfront Building, Neptune Quay, Ipswich, Suffolk, IP4 1QJ, United Kingdom

Marketing - University of Suffolk

Marketing professionals now require expertise in a broad range of areas that includes the ability to work with data as well as traditional skills such as copywriting. We bring together the art and science of marketing to develop you as a ‘complete’ marketer, with the skills and knowledge for a successful career. The most highly sought marketers are able to analyse large sets of data from multiple sources in order to deliver targeted marketing with a high return on investment. We place particular importance on these data-related skills. We cover a range of industries and sectors, including the third sector, public sectors, the arts, cultural and creative industries, the health service, and the tourism and events industries. You will develop a strong foundation of applied theory and skills, including audience segmentation, targeting and positioning, as well as relationship management. Live projects and placements are key components of the course, which is structured to ensure that you can develop your interests and apply your emerging expertise over time.