Whether developing products or improving the nation’s health the answer often comes down to management. Learn to engage with established traditions and develop the skills to translate the theory into practice. Develop understanding of business structure with the ability to analyse business data and information. Opportunity to undertake an industry placement. Gain sought-after team-working, communication and decision-making skills. Study in a department with a long history of innovative research and teaching covering the practices and processes of managing. Understand customer requirements, added-value products and services and the role of communications in customer satisfaction. Develop the skills for a variety of marketing and management careers. Study in a UK leading centre of marketing education. Benefit from the opportunity to take part in student competitions to win a paid internship. Opportunity to study abroad. Broaden your knowledge through guest lectures by leading industry experts. Marketing is ranked No 1 in Scotland and in the UK top 5 in the Complete University Guide 2018.