Economics studies how wealth is created and distributed and informs government policy on sustainable economic growth. Learn to use key economics concepts and models to better understand real-world problems. Develop excellent analytical and problem-solving skills that are highly valued by employers. Gain the ability to explain complex data in simple terms to different audiences. Benefit from teaching by staff who have strong links with policy-makers and industry. Through a real-world policy-oriented approach, learn how economic concepts are useful to understand and improve the world around us. Understand customer requirements, added-value products and services and the role of communications in customer satisfaction. Develop the skills for a variety of marketing and management careers. Study in a UK leading centre of marketing education. Benefit from the opportunity to take part in student competitions to win a paid internship. Opportunity to study abroad. Broaden your knowledge through guest lectures by leading industry experts. Marketing is ranked No 1 in Scotland and in the UK top 5 in the Complete University Guide 2018.