Understand entrepreneurship as an activity and as an approach to business and organisations. Develop the skills and expertise required to set up your own business and the entrepreneurship required by organisations. Gain valuable industry experience in Years 3 & 4, working with placement companies. Learn from the experiences of our guest lecturers who include industrial contacts and alumni. Gain real-world skills, which are valued by employers, through taking part in student competitions to plan and develop a business idea. Understand customer requirements, added-value products and services and the role of communications in customer satisfaction. Develop the skills for a variety of marketing and management careers. Study in a UK leading centre of marketing education. Benefit from the opportunity to take part in student competitions to win a paid internship. Opportunity to study abroad. Broaden your knowledge through guest lectures by leading industry experts. Marketing is ranked No 1 in Scotland and in the UK top 5 in the Complete University Guide 2018.