Improve decision-making and problem-solving through understanding how technology supports business managers. Gain understanding of the impact on organisations of developments and issues in business technology. Develop analytical expertise to support business decision-making. Extend your skills through practical case studies with a range of organisations. Option to study abroad in Year 3. Study a degree which provides the first step towards full professional accreditation with the UK Operational Research Society. Understand customer requirements, added-value products and services and the role of communications in customer satisfaction. Develop the skills for a variety of marketing and management careers. Study in a UK leading centre of marketing education. Benefit from the opportunity to take part in student competitions to win a paid internship. Opportunity to study abroad. Broaden your knowledge through guest lectures by leading industry experts. Marketing is ranked No 1 in Scotland and in the UK top 10 in the Complete University Guide 2017.