Enable managers to make better decisions through the use of innovative new technologies. Gain understanding of the impact on organisations of developments and issues in business technology. Develop analytical expertise to support business decision-making. Extend your skills through practical case studies with a range of organisations. Option to study abroad in Year 3. Study a degree which provides the first step towards full professional accreditation with the UK Operational Research Society. Understand customer requirements, added-value products and services and the role of communications in customer satisfaction. Develop the skills for a variety of marketing and management careers. Study in a UK leading centre of marketing education. Benefit from the opportunity to take part in student competitions to win a paid internship. Opportunity to study abroad. Broaden your knowledge through guest lectures by leading industry experts. Marketing is ranked No 1 in Scotland and in the UK top 5 in the Complete University Guide 2018.