University of Stirling

46 th
Young University Rankings 2017
301–350 th
World University Rankings 2018
Stirling, Stirling, FK9 4LA, United Kingdom

Sustainable Events Management

Events range in scope, scale and complexity, from mega-events to community festivals, from traditional gatherings through to contemporary corporate events, boosting the economy, energising communities and attracting visitors. They cover a diverse array of activities, from sport, music and culture to product launches and fundraising. Sustainability has emerged as a key events management concept, and a successful events manager must have abilities in a wide range of subject areas. The Sustainable Events Management degree course crosses the boundaries between marketing, human resources, finance, planning and other business skills to develop multi-disciplined, creative leaders able to deliver the largest event down to the smallest detail. The focus on events as a management form represents a dynamic approach relevant to event organisations that strive to produce memorable experiences and fulfil a range of community, business and government objectives. The programme produces a graduate well-versed in management, with explicit business skills and knowledge and the ability to apply this to the contemporary demands of the events industry. Core Modules Year One: • The Global Business Environment: An Introduction • The Management Challenge: An Introduction Year Two: • Fundamentals of Business & Management • Operations Management Year Three: • Financial & Business Modelling (Events) • Managing the Consumer Experience • Understanding Consumers • Project Management (Events) • Developing Sustainable Events • Digital and Experiential Marketing Year Four: • Facility, Conference and Venue Management (Events) • Effective Communication and External Relations for Managers • Work-based Project – Sustainable Events Management • Professional Development & Practice.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
  • Duration
    4 years
  • Start date
  • Location
    Main Site,Stirling
  • Fees & Finances
  • EU Year 1 £1,820
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Wales Year 1 £9,250
  • Channel Islands Year 1 £9,250
  • Scotland Year 1 £1,820
  • International Year 1 £12,140