An emphasis on digital and data-driven marketing makes this degree stand out from more traditional courses offered elsewhere. You’ll learn about contemporary digital marketing techniques and how to integrate them with offline methods. You’ll also learn how to analyse big data in order to measure the success of campaigns and identify trends to inform effective marketing decisions. The course offers plenty of opportunities to gain hands-on experience; for example you’ll devise and run a real digital campaign for an organisation and take part in an innovative simulation exercise. You’ll learn from expert academics who are at the forefront of research into digital marketing and marketing analytics as well as from industry guest speakers. The course is accredited by the Institute of Direct and Digital Marketing, reflecting its relevance to today’s marketing profession.