This degree is designed to meet a growing need for graduates with a sound education in business and the specialist skills to help organisations understand their customers, forecast future demand and use big data to make effective decisions. You’ll learn to use industry-standard analytics software and develop the mathematical skills required to gain insights from a range of data sources, including the internet and social media data. In addition, this is the only UK business analytics BSc that includes a foundation in programming – a valuable skill for your future career. You’ll put your knowledge into practice at the end of the course by working on a project to address a real-world industry issue. You’ll be able to put your knowledge into practice and gain crucial professional experience on a one-year industry placement, as well as by doing a final project on a real-world business issue. Your learning will be informed by the expertise of our research-active academics, while input from industry ensures the course content meets today’s business needs.