3 good reasons to study Photography at Salford: 1 Develop your individual creative ability. 2 Learn the many skills that a modern photographer needs to possess. 3 We put emphasis on vocational working. This course aims to create flexible, resourceful, creative, visual lens-based communicators with well-developed transferable skills, whether these be personal, interpersonal, practice based, knowledge-based or theoretical. Photography is one of the most compelling and authoritative forms of visual communication, challenging the viewer and demanding an emotional response. It plays a significant role in everyday life - shaping our opinions about ourselves, and about the world around us. Knowing how to interpret, control and generate the messages communicated through photographs is essential for any photographer. We understand that photography today is much more than just capturing an image - it's about context, placement, marketing, and distribution. That's why this course offers a fresh perspective on the role of photography and the photographer within society.