Your use of smartphones, search engines and social network sites generates huge amounts of data that defines you as a person. Online companies routinely capture huge amounts of information about their customers, suppliers, and operations. The “Internet of Things” is embedding networked sensors into vehicles, buildings and devices. Each of these generates datasets that are enormous, and that grow rapidly. Hidden within the data is useful information that will support decision making. This course will give you insight into the issues, tools and techniques involved in data discovery, preparation, model planning and selection, model building, communication and operationalisation. Many companies are interested in making use of this data to understand changing business trends and customer behaviour. You may have heard of “Google Analytics”… well that will give you an idea of what can be done, but the potential is so much more.