United Kingdom

University of Reading

176–200 th
Arts & humanities 2018
201–250 th
World University Rankings 2018
Whiteknights, PO Box 217, Reading, Berkshire, RG6 6AH, United Kingdom

Consumer Behaviour and Marketing

We live in a consumer-driven society. This course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy. It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, marketing, applied psychology and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology and Food and Nutritional Sciences. This is one of the most highly ranked marketing degrees in the UK1 and you will gain insight from outside speakers from industry while you study. An important part of the degree is a consumer-based market research project. You will work in groups, alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. You will also work on a large-scale individual project conducting applied research. You have the option of studying this degree over four years with a placement year in industry. 1 Complete University Guide 2017

  • Qualification
    Bachelor of Science (with Honours) - BSc (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-10-01
  • Location
    Main Site,Reading
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Channel Islands Year 1 £9,250
  • International Year 1 £16,070