401–500 th
World University Rankings 2021
101–150 th
Young University Rankings 2020
126-150 th
European Teaching Rankings 2019
8 Portland Villas, Drake Circus, Plymouth, Devon, PL4 8AA, United Kingdom

Marketing with Foundation Year - University of Plymouth

Marketing has become a driving force behind modern business. This University of Plymouth degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research. The course is delivered over 4 years and starts with a foundation year, specifically designed to introduce and develop essential skills for success in Higher Education, including critical thinking and research skills, and the knowledge and understanding of key facets of business, accounting and economics. In the following years of the course you will be exposed to broad range of marketing topics and gain knowledge and understanding of marketing theory including advertising and branding, consumer behaviour, market research, new product development, digital marketing, strategic marketing and international marketing. In the final year you can specialise and undertake further research into a particular area of marketing as part of your dissertation. The course places emphasis on both a practical and theoretical understanding of marketing. Throughout the degree, you will be working with ‘live clients’ which will allow for practical application of theory as well as developing associated employability skills. Additionally, you will be exposed to modern and contemporary marketing theory based on research being undertaken by the teaching team. Real-life clients used on the course include a mix of local and national companies such as Burt’s Crisps, Dartmoor Zoo, Langage Fame, St Luke’s Hospice, Babcock and Lego. Exposure to organisations such as these will allow you to identify how marketing works in different contexts. Employability skills are emphasised throughout the degree whether it is through the dedicated marketing employability day, employability fairs or placement/graduate preparation sessions. Moreover, as part of the degree, you are able to go on an industrial placement and we have an excellent employability and careers service to assist you with this. The course also has a dedicated Marketing Society, which is supported by the Chartered Institute of Marketing and run by students. The Society is a great way to meet others on the course, and events are planned throughout the year to support your learning. You can also enhance your C.V. by completing additional qualifications, which are provided by our accrediting bodies and partners from the Institute of Direct and Digital Marketing, Chartered Institute of Marketing and Market Research Society. Notably the degree has an excellent graduate employment record with our students taking managerial roles at high profile companies including BMW, Rolls Royce, Intel and HP. Gaining this degree from the University of Plymouth will allow you to become a driving force in business by equipping you with the necessary skills to take on any role within marketing.