University of Northampton

St Georges Avenue, Northampton, Northamptonshire, NN2 6JD, United Kingdom

Advertising & Digital Marketing

Experiences are at the heart of this degree programme. As well as the regular guest speakers and industry visits you would expect, we work on real projects with real marketing budgets, operating as an extension of a marketing department even in the first year. Typically students are set a brief and then develop and pitch their concept. They then work within brand guidelines, sometimes appointing suppliers such as photographers or design agencies to deliver the project. This is an exciting time to enter the marketing communication industry; advertisers have an ever-expanding choice of on and offline media to choose from to convey the messages they create. You will work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your programme. Culminating in a pitch to clients of a top global agency this is a very practical preparation for work in advertising and digital marketing roles. As a student on the Advertising and Digital Marketing course, you will also have the opportunity to join the wider study trip to New York. The New York trip will give you the chance to network and go behind-the-scenes with advertising and marketing professionals at a range of different businesses. These usually include fashion brands, advertising agencies and financial institutions. There is also the option to complete a year’s work placement to prepare you for your future career. **By studying at the University of Northampton, you can be sure that:** - Students enrolling on this course at Northampton will be provided with their own brand new Hewlett Packard laptop* to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits). - If you join us in September 2018 you will be the first to experience student life at the University’s brand-new Waterside Campus. Come along to an Open Day to find out more. - Based on the evidence available, the Teaching Excellence Framework (TEF) Panel judged that the University of Northampton delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK. ✱ terms and conditions apply. See northampton.ac.uk/benefits for more information

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-09-01
  • Location
    Main Site,Northampton
  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Sandwich
  • Duration
    4 years
  • Start date
    2018-09-01
  • Location
    Main Site,Northampton