Marketing is a critical management activity in most organisations and is becoming even more important with the sharpening of competition at all levels – local, national and international. Our BA Marketing programme is a specialist degree that provides a solid grounding in the main management disciplines with a chance to specialise in marketing. The study of Marketing has origins in the process of exchange, in which value is given and received in a market setting. It is concerned with trying to understand how customers and consumers behave, how markets function and evolve, how firms relate to these markets, as well as identifying the contributions of Marketing to organisational performance and societal welfare. Our BA Marketing programme achieved on overall satisfaction level of 98% in the National Study Survey 2016 placing it in the top 3 Marketing programmes nationally. The enthusiasm of staff were also ranked the highest of any UK Marketing programmes so you can be confident of studying a programme full of interesting, current and relevant content that underpins the important role that marketing plays in business.