This programme brings together product design creativity with the technical knowledge and skills of engineering. Students develop as technically competent industrial designers, benefiting from the very latest in new product development techniques. The result is a modern engineering degree that will equip you with an excellent technical and creative grounding for a successful career in designing and developing new products. The degree is strongly project-based. You will work on many design projects of increasing complexity. In Year One, you will also study core engineering subjects. It gives you a broad and extended education at an advanced level, combining user-centred product design creativity with key aspects of engineering. You will graduate well-placed to play an important role in new product development, a top management priority in industry today. This programme is available with a Year in China. The Year in China allows undergraduate students the opportunity to spend one year at our joint venture, Xi'an Jiaotong-Liverpool University (XJTLU), following XJTLU's BA China Studies degree classes. XJTLU is a fully English-speaking university, located in Suzhou. If you wish to study this programme with a Year in China please put the option code YC in the Further Choices section of your UCAS application form.