Design for Exhibition and Museums specialises in ‘storytelling’, whether for a brand, a collection or an idea. Projects integrate aspects of graphic, spatial and interactive design. Students work on creative briefs, including designs for commercial projects such as trade stands and brand experiences, as well as exhibition projects for visitor attractions, museums and theme parks. Students can explore how to construct a narrative that acts as an ‘interpretive bridge’ between the client and the audience. The outcome is the creation of interactive spaces that communicate messages in a memorable and innovative manner. The course is shaped by long-established links with the exhibitions industry, museums and heritage organisations.