The BA (Hons) Creative Advertising degree at Lincoln focuses on generating engaging and innovative communications. Shaped by collaborations with advertising agencies, this course aims to consider creative solutions for the challenges of global marketing. It explores the relationship between conceptual thinking, copywriting and design with the aim of helping students to develop an understanding of the integrated nature of effective advertising. Students have opportunities to work with a range of media, from television and print to digital and ambient advertising. Working on creative briefs for clients can help to equip students with the practical skills and insight needed to meet real-world challenges. Many of our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. Our students are encouraged to enter, and are regularly successful in, national and international competitions such as D&AD, YCN and Cannes Future Lions.