This unique degree gives you an insight into the dynamic forces of the fashion industry, alongside the expertise in marketing to spot and promote the next big trend. You’ll gain an understanding of the aesthetics of design and style in fashion products, as well as consumer behaviour and the role of consumerism in the fashion life cycle. But you’ll also put this into context by studying style, design and taste from an historical and technological perspective, so you can work confidently with trend information to develop and promote new colour and style trends and concepts. Our combination of compulsory and optional design modules enable you to broaden your study as part of the Leeds Curriculum. You’ll develop your critical thinking and place your work into the wider context of art and design, its history and societal trends. During the programme your projects could include devising a new brand strategy for a fashion label, trend forecasting or developing ideas for innovative fashion products or an exciting PR campaign. It’s a great way to gain the skills to succeed in a competitive and fast-changing industry.